The Virtual Museum of Coaching

Welcome to The Virtual Museum of Coaching! Unbeknownst to most coaches, there's a growing collection of papers, photos, books, and other material that together tell a visual story of the history of coaching - the only problem is, most of it is buried in the basements around the planet.

Before letting all this glory succumb to mildew or recycling, the goal of the Virtual Museum of Coaching is to provide a home for key items online, such that everyone can access and enjoy. Got something you think belongs? Email our Museum Curator, Coach Vikki Brock at vikki@callmecoach.com and she'll get you set up.

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Dale Carnegie - Success Merchant of the 1930’s

Dale Carnegie (1888-1955) was an American writer who published “How to Win Friends and Influence People” in the late 1930s during the aftermath of the Depression.  According to Deloshon and Potter (1982), Carnegie’s 1937 book stated that “training is rooted in learning by doing” and “based on self-assuredness and acceptance of oneself as a person […]

Popularity: 2% [?]

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16May2008 | Vikki Brock | 0 comments | Continued
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1979 Book - Coaching For Improved Work Performance

This is the book that started my collection of old coaching books.  In the late 1990s I was helping my sister move her family across country.  As we were packing her books, I came across this among those she was sending to charity.  She said she had attended a course on this in the 1980s […]

Popularity: 8% [?]

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12May2008 | Vikki Brock | 0 comments | Continued
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1979 Book - Coaching: A Management Skill for Improving Individual Performance

The author, Arthur Deegan, had been delivering workshops on this topic for ten years before he wrote this book.  Even in 1979, Deegan was talking about “the situation of many organizations - the rapid overall growth necessitating unusually rapid movement of key personnel from one position to another with the feeling that all of them […]

Popularity: 18% [?]

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5May2008 | Vikki Brock | 1 comment | Continued
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1981 Book - Effective Coaching: A Psychological Approach

In my pursuit of coaching books written in the 1970s and 1980s, I came across this book and ordered it used from Amazon. Imagine my surprise when I opened the book and saw it was written for sports coaches by sports psychologists. The authors state that coaching know-how includes “three interrelated components: knowledge, competencies or […]

Popularity: 29% [?]

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28Apr2008 | Vikki Brock | 0 comments | Continued
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1979 Book - A Manager’s Guide to Coaching

David Megginson and Tom Boydell wrote this booklet for coaches for managers and trainers of managers in the United Kingdom. In this, they defined coaching as: “a process in which a manager, through direct discussion and guided activity, helps a colleague to learn to solve a problem, or to do a task better than would […]

Popularity: 42% [?]

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21Apr2008 | Vikki Brock | 1 comment | Continued
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1971 Book - Coaching, Learning, and Action

Bill C. Lovin and Emery Reber Casstevens wrote this reference book about on-the-job coaching for all managers and supervisors to learn the necessary skills to develop their subordinates. What is interesting about this book is that it specifies that the writing is ”without psychological jargon” and addresses how adults learn.
A cartoon on page 162 describes ”if he deliberately plans […]

Popularity: 42% [?]

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13Apr2008 | Vikki Brock | 0 comments | Continued
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What was happening in coaching in the 1940s?

Coaching in business during the 1940s was performed by psychologists in under the umbrella of ‘developmental counseling’. RHR International, a consulting firm composed primarily by psychologists, has been providing developmental counseling, also known as executive coaching, since the late 1940s. According to Edwin Nevis, a consulting psychologist and one of the pioneers in […]

Popularity: 49% [?]

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21Mar2008 | Vikki Brock | 0 comments | Continued
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Coaching - What was happening in the 1930s?

Coaching in business in the 1930s was internal coaching with managers or supervisors acting as coaches to their staff. Tony Grant (2004) discovered the first paper in English about coaching which was written by Gorby in 1937.
Gorby described how older employees coached newer employees in reducing waste in order to increase profit […]

Popularity: 48% [?]

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15Mar2008 | Vikki Brock | 3 comments | Continued
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Where did coaching come from? The Roots and the Players

Thanks to all for attending The Coaching Commons first Virtual Dialogue call  on Tuesday February 12, 2008.  What we talked about were the root disciplines that had the most influence on the evolution of coaching.  Click here to see an evolution timeline for the root disciplines of coaching. For a mind map of the key players […]

Popularity: 21% [?]

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14Feb2008 | Vikki Brock | 8 comments | Continued
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International Coaching Week Celebrates Ten Years, Thanks Jerri!

Coaching pioneer and visionary Jerri Udelson from Massachusetts, United States,  specializes in helping entrepreneurs create successful business solutions and live fulfilling lives. In 1999, she created “National Personal and Business Coaching Week,” now known as International Coaching Week. (Feb 3-9, 2008) Help us honor Jerri and International Coaching Week! Tell us what you are doing to celebrate.
Popularity: 15% [?]

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Popularity: 15% [?]

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30Jan2008 | Vikki Brock | 2 comments | Continued
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*Virtual Dialog for February* Topic: Where Did Coaching Come From | The Players & The Roots

[ February 12, 2008; 3:00 pm to 4:00 pm. ] Call Topic: “Where Did Coaching Come From? The Players, the Roots & other Interesting Tidbits”

About the Call: Have you ever it said that the “roots” determine the “fruits?” It’s true, isn’t it? You can hang peaches or pomegrantes on a pecan tree all you like, and it will still only be a pecan tree.

It’s on […]

Popularity: 88% [?]

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28Jan2008 | Andrea Lee | 0 comments | Continued
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Tennis Anyone? A Bit of Coaching History

Coaching’s roots can be directly traced to Timothy Gallwey’s 1974 sports book “The Inner Game of Tennis”, which was based on performance concepts, humanistic and transpersonal psychology, and personal development.
Popularity: 15% [?]

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Popularity: 15% [?]

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23Jan2008 | Vikki Brock | 1 comment | Continued
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The Coaching Photo Gallery needs you

The Coaching Photo Gallery, a project of The Coaching Commons, seeks photos you have taken from coaching events, with clients, on vacation, etc. No matter what training school, what country, what location you were in when you captured the candid coaching moments, we’d very much like - with your permission - to collect them in […]

Popularity: 23% [?]

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15Jan2008 | Andrea Lee | 0 comments | Continued
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Coaching History Tidbit from 1996: Coach U Training Event in Houston, Texas (Photos)

Some of the artifacts I’m preparing for the Virtual Museum go back quite a long time - you might be surprised.
For example, the photos you see in this post were taken in 1996 during a coach training event held by Coach U in Houston, Texas. Do you see anyone you know? Don’t be offended […]

Popularity: 16% [?]

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14Jan2008 | Vikki Brock | 3 comments | Continued