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Vikki Brock, MCC, is Chief Pot Stirrer of the one-of-a-kind Virtual Museum of Coaching here at The Coaching Commons. Based on interviews about the evolution of coaching with over 175 coaching 'influencers' she also contributes mightily to our Coaching Hall of Fame. Though some may consider 'The History of Coaching' a dry topic, Vikki believes 'the roots determine the fruits' and promises the museum won't be a stuffy place. Vikki is also the only executive and leadership coach we know who supports clients from a 45 foot sailboat named Cuidado, moored on the ship canal in Seattle, Washington.

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1971 Book - Coaching, Learning, and Action

Coaching, Learning and ActionCoaching Learning and ActionCoaching Learning and Action

Bill C. Lovin and Emery Reber Casstevens wrote this reference book about on-the-job coaching for all managers and supervisors to learn the necessary skills to develop their subordinates. What is interesting about this book is that it specifies that the writing is ”without psychological jargon” and addresses how adults learn.

A cartoon on page 162 describes ”if he deliberately plans his daily efforts to change the habitual behavior of his subordinates, he is a coach.” Six major strategies of day-to-day coaching in business are identified as:

1. Change the envrionment

2. Reward and punish

3. Prescribe and supervise key points

4. Make joint plans

5. Control the rate at which the employee takes on responsibility

6. Coach the extremes

Lovin and Casstevens state that any on-the-job coaching device can be expected to succeed if it sticks to the fundamentals of adult learning and if it fits the situation.

Each week I will outline key points from an early coaching book.

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